Thursday, January 7, 2010

Google Search Engine Ranking Factor

Lot many different factors affect in on-page and off-page optimization to get high position in Google search engine result pages (SERP).

Some of them are very common to keep in mind while performing on-page optimization. It may give positive or negative effect if Google change their criteria. So its your duty to verify it before applying to your site.

Positive On-page Factor

  1. Keyword in URL
  2. Keyword in title tag
  3. Keyword in meta tag description
  4. Keyword in meta tag keyword
  5. 5-20% (for all keywords) and 3-5% (for single keyword) keyword density in body
  6. Use H1, H2, H3 for keywords
  7. Keyword proximity (for 2+ keywords)
  8. Keyword prominence
  9. Keyword in alt text
  10. Keyword in anchor text
  11. All page must be connected to home page at max. by 2 clicks
  12. Domain name extension does matter
  13. File size must not exceed 100k
  14. One or two hyphen in URL is not a problem, four or more hyphens is bad and creates spammy look, ten hyphens is spam for sure.
  15. Keep updating pages regularly
  16. Use minimum characters in URL, less than 100 is good. Less is even better.
  17. Google like large sites but not supplement machine generated pages.
  18. Old is gold. Google like old aged sites.
  19. New pages on old sites will get fast reorganization.


20 comments:

Sonu Solanki on January 8, 2010 at 4:51 PM said...

I will update my site according to this factors

Thanks for this information...

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delight on October 27, 2010 at 6:25 PM said...

my self kalpesh makwana and i am beginner in seo.in my company i learn about off page but about on page i have no idea.but after reading this blog i can surely say that i can do onpage for anykind of website.thank you very much ankita.

SEO Agency on November 11, 2010 at 5:21 PM said...

That's why it's important to know the criteria being set by Google in order to create an effective on-page optimization.

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