Site optimization is done in two ways. On page optimization and off page optimization.
On Page Optimization:
It includes all the factors which should be taken care while building website. Below listed are important points must be taken care during web design.
Basically it is related to promotion of site on internet. Various techniques are available for site promotion.
Below is the list of techniques of promotion:
On Page Optimization:
It includes all the factors which should be taken care while building website. Below listed are important points must be taken care during web design.
- Analyze keywords.
- Construct title using keywords.
- Properly use of keywords in meta description.
- Use of keyword in domain name.
- Image optimization.
- Maintain keyword Density to 4% - 5%.
- Well mannered navigation from home page.
- Well optimized content.
- Keyword stuffing.
- Invisible content.
- Hidden text/links.
- Doorway pages.
- Duplicate Content.
- Link farming.
- Clocking.
Basically it is related to promotion of site on internet. Various techniques are available for site promotion.
Below is the list of techniques of promotion:
- Directory submission.
- Search engine submission.
- Forum posting.
- Blog posting.
- Article submission.
- Press releases.
- Classified posting.
- Social bookmarking.
